‘Apricot Crush’ Is the New Color of the Year, According to WGSN & Coloro


On the street of New York Fashion Week Spring 2023.

While #Barbiecore pink and other similarly vibrant hues seem to be the latest colorways taking over our wardrobes, there’s apparently a new shade in town that experts predict to be dominating soon. On Wednesday, consumer and design trend-forecasting agency WGSN and Coloro, WGSN’s so-called “global authority on the future of color,” officially crowned “Apricot Crush” as the new Color of the Year for 2024.  





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