SKIMS is introducing a new campaign to celebrate the expansion into the Bra category, which features celebrities from the realms of music, fashion, and acting. A number of well-known women can be seen in the photographs, including supermodel Brooke Shields, musicians Cassie and Becky G, comedian Chelsea Handler, and actors Juliette Lewis and Indya Moore.
SKIMS Bra 2022 Campaign
The subjects wear bralettes and underwire bras while in the studio, captured by Vanessa Beecroft. On September 27th, 2022, the new bra collection will be available to purchase online. In addition to celebrities, fifty women hailing from various walks of life are participating in the campaign. The bras are offered in neutral tones and are worn with shapewear in addition to hosiery. Take a look at SKIMS’ swimsuit styles modeled by Paris Jackson.
We want all women to feel comfortable in their bras, but more importantly, confident. This is SKIMS biggest campaign yet, and I couldn’t be more honored to have worked with the amazing women who brought it to life.