Peloton has unveiled its newest piece of at-home fitness equipment.
Pelton Row is currently available for pre-order at $3,195 and is expected to ship by December.
With Peloton Row, subscribers can expect personalized content, new instructors, and sessions like Instructed Row and Row Bootcamp geared toward novices and experienced rowers.
“We’ve continuously challenged ourselves to create new, differentiated products and experiences for our Members, and Peloton Row is the latest example,” said Tom Cortese, Peloton’s Co-Founder and Chief Product Officer. “I’m proud of our work to enter the rowing category. Peloton Row will introduce more people to this incredibly efficient and effective discipline and keep them motivated no matter where they are on their fitness journey.”
In the last year, Peloton has seen both successes and failures. In January, the fitness company announced that it would halt production of its bikes and treadmills due to a significant drop in order volume.