BeautyUnited Taps Jonathan Van Ness, Gwyneth Paltrow and Sir John for Gender Diversity Campaign

In 2020, Moj Mahdara and Kendra Bracken-Ferguson founded BeautyUnited, a grassroots effort created in response to the Covid-19 pandemic. (It helped raise more than $8.2 million for the Frontline Responders Fund). Since then, the organization has expanded to provide community, education and support for members of the beauty industry — particularly those who have been underrepresented, leveraging its networks to make the world of beauty more inclusive. Its latest campaign, launching Wednesday, brings together a particularly powerful group in support of trans and gender non-conforming people.

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